I have worked on a variety of non-fiction books, including books that focused on client businesses. My way of working is somewhat described in the testimonials below.
The first thing I try to do is identify the purpose of the book. Is it to increase your client base? Is it to generate sales for a particular product or line of products? Did you hit one or more home runs in your business? Do you want to explain the ingredients of those successes? Do you want someone to join your business as a partner or franchisee? Whatever the reason, the style and focus of the book need to be adapted to your choice.
In my opinion, the first thing you need to do is create a decent outline. In my opinion, this book, which also serves as a kind of prestigious business card, should not be too long and the chapters should be short and impactful in regard to coherently presenting the various elements of the business. If possible, the book can unfold as a kind of story- explaining somewhat sequentially the steps you took to build the business and how you learned to streamline or customize the various elements of the business.
In most cases, the story of the business is also your story. And telling something of your story, including personal elements not directly involved in your business, can be important. The reader may be interested in the business, but he will also be interested in who you actually are.
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